In a case study provided by NZIE, Dr. Lock, a
mechanical engineer who worked as the CEO and founder of a boatbuilding firm, noticed
a decline in employee productivity within their organization over a five-year
period. She reasoned that the decline was due to the employees’ need for more
money as she discovered that most of them had other jobs to compound their
income. This seem to explain why they were coming to work very tired and were
not achieving the expected results. She decided to increase their salaries
because she assumed that the low salary was the reason.
After reading and analysing the case study
provided by NZIE and other very relevant research articles and journals, it becomes
clear that the increasing the salaries in Dr. Lock’s company did not have the
desired effect because she did not consider other important variables. Before
making her decision, she believed that simply increasing the employees’ salary
by 20% would solve all her challenges and increase productivity. She did
not consider other factors mentioned in the research discussed below:
Dr. Lock also failed to consider
aspects related to intrinsic motivation. In reference to that, Stringer,
Didham, and Theivananthampillai (2011), argue that good performance and
productivity are more associated with intrinsic motivation. Likewise, these
authors also claim that pay is extremely related to intrinsic motivation as
well. Furthermore, they suggest that pay fairness play a significant role in
firms that use the pay-for-performance goals.
Possibly, because she did
not have much knowledge about management since her training was in engineering,
Dr. Lock had difficulty understanding and applying a more effective solution to
prevent the decline of productivity. However, according to Rynes, Gerhart,
and Minette (2004), there are some contradictions between what people say about
pay and what they actually
think of it. The same authors
postulate that, in most cases, the employees’ answers are the ones that do not
really reflect their thoughts and that they respond to external pressures.
Dr. Lock did not take into
account the positive effects that the environment in the workplace can have on
productivity. Hence, referring to that, Leblebici (2012), states that one of
the most relevant factors for increasing and/or maintaining good productivity
is building good relationships among managers and employees and the team as a
al., (2004), also clarify that in the long run pay is not either the first nor
the only motivator for increasing productivity or job satisfaction, but it
really has a big impact on many employees’ performances as a motivator. Although this may be true, competitive salaries are predictors
neither of high productivity nor of self-actualization in the workplace or in
life itself. (Chamorro-Premuzic, 2013)
Based on what was discussed previously in this
paper, it is clear that, although pay is an important factor to be considered,
it is not the only one. Dr. Lock intuitively assumed that the problem was pay-related
without doing any further analysis or consulting managers and other supervisors
who could help her to better understand the facts and make a more effective
After conducting my own research, I have
concluded that the root cause that Dr. Lock should address is intrinsic motivation.
Accordingly, Janus and Browning (2014), assert that, nowadays, many
organizations use the pay-for-performance plan as a motivator for their
employees’ good production. Nevertheless, they are not taking into account that
it might come up with negative effects such a disengaged team by fostering
competition among the group to see who’s the best or most efficient.
My recommendation to Dr. Lock to improve
productivity and worker commitment is to have a better communication system
among CEO, managers and employees so they have a better understanding of what
the firm expects from them. Consequently, the company could also implement a
plan of clear goals and expected results that the organization is pursuing so
that the employees feel more engaged and knowledgeable about what they need to
do, when they need to do it and why they are supposed to accomplish the tasks.
Moreover, the company could offer the employees some personal benefits as
intrinsic motivators such as tuition assistance for a higher education,
promotion, an employee recognition program and prompt acknowledgement of accomplishments.
As an illustration, one the most effective and powerful
elements that can motivate employees is recognition. Its effects in the team
engagement and in the employees’ productivities are exceptional (Shetcliffe, 2007).
My recommendation for Dr. Lock as strategy for identification, selection
and development of staff is to use the talent management theory. According to
Julia and Rog (2008), the implementation of talent management in the workplace
is an essential tool for improving engagement in the workforce. Likewise, the authors affirm that it will be
very effective and beneficial to decrease turnover rates and improve
productivity. Therefore, Dr. Lock should keep an effective communication with
managers and make sure that the supervisors would be trained to be attentive to
identifying and recognising employees that show good skills and differentiated
talents. According to the literature review, Talent Management
has some similitude with HR practices such as recruitment, selection and career
(Julia & Rog, 2008). Consequently, some steps
should be followed for an effective implementation as proposed below by Carter (2014):
Implementation and evaluation
It is a process that should be followed systematically and regularly looking
for feedback to keep the implementation running on the track. This is a process
that should be implemented efficiently as it is a strategic plan of the company
to achieve pursued outcomes.
It is crucial to HR maintain a good relationship with the main leaders in
the organization and keeping an open channel of communication with them in
order to have feedback of what it is
expected from the implementation process and why the organisation need it and
receive to make the diagnosis.
Technology software can be used to improve the quality of recruitment
and selection of candidates.
The company needs to select some leaders and form a group to lead the
implementation. They must be well trained and focused.
It is very important an effective communication using memos, webinars
and the company internet page frequently updated to keep everyone knowledgeable
of what is happening in the company so that everybody could be on the same
My recommendation in the case of a low cost boat manufacturer and a
highest possible quality yachts could be pretty much the same, but of course,
there are some slights differences that need to be addressed. First, in the
case of high cost yachts the company needs to recruit employees with more
specific skills, high qualification and talent because they will be producing
to high income people. Therefore, they will be working for more demanding
clients that normally look for firms that have good reputation and high
technology. In contrast, the low cost company does not have clients as demanding
as high cost companies and the small firms do not need high-qualified workforce
as in the case of the high quality yachts firm.
Stringer, C., Didham, J., & Theivananthampillai,
P. (2011). Motivation, pay satisfaction, and job
front-line employees. Qualitative Research in Accounting and
Management, 8(2), 161-179. http://dx.doi.org/10.1108/11766091111137564
Rynes, S. L., Gerhart, B., & Minette, K. A.
(2004). The importance of pay in employee
between what people say and what they do. Human Resource
Management, 43(4), 381-394. Retrieved from https://search.proquest.com/docview/222115358?accountid=188056
Leblebici, D. (2012). Impact of workplace quality on employee’s
productivity: case study of a
Turkey. Journal of Business Economics and Finance, 1(1), 38-49.
Janus, K., & Browning, S. L., F.A.C.H.E. (2014).
The effect of professional culture on intrinsic
physicians in an academic medical Center/PRACTITIONER APPLICATION. Journal
of Healthcare Management, 59(4), 287-303; discussion 303-4. Retrieved
T. (2013). Does money really affect motivation?
A review of the research. Harvard Business
Shetcliffe, J. (2007). The power of employee
recognition. Insurance Brokers’
Monthly, 57(8), 20-20, 22. Retrieved from https://search.proquest.com/docview/200838372?accountid=188056
C. H., & Rog, E. (2008). Talent management. International
Journal of Contemporary
Management, 20(7), 743-757. http://dx.doi.org/10.1108/09596110810899086
Carter, L. (2014). Drive business strategy by
integrating talent decisions. T
+ D, 68(6), 76-77. Retrieved from https://search.proquest.com/docview/1537393225?accountid=18805
Submitted by: Flavio Brito (Cohort 3B)