have eyes first, and they display their products in

have
decided to write a review on the website of the fast-food chain restaurant;
KFC. This particular company has a very efficient and well working website in
order for it to bring traffic onto its website, and drive potential customers
down its marketing funnel. KFC uses various strategies including brand
exposure, quality content, strategic keywords, website optimization,

and
social media. As the target market of KFC includes almost all consumers, the
company can

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afford
to deliver out coupon pamphlets to residents in their area, which is an example
of

physical
marketing, and through the use of coupon codes and various deals and timed
offers,

this
marketing strategy drives traffic to the KFC website, allowing physical
marketing and

digital
marketing to work together in an almost seamless way. Also, the way the KFC
website

strategically
inserts specific keywords such as value,
and family, into various articles and
locations on their website, allowing it to appear at the top of the list when a
potential customer uses a search engine, driving further traffic to their
website, and away from

competitors.
KFC also has a very well working website, 
as their use contrasting colours and

very
high definition images to give their website value and appeal. As KFC sell food
goods, they know that customers need to eat with their eyes first, and they
display their products in order to make them look extra delicious, KFC also
draws traffic to their website over social

media
websites, like Facebook and Twitter, through engaging posts, pictures and
videos, to

inform
potential customers of their products, in order to draw them away from
competitors.

KFC’s
website has minimal information and a very simple layout, so potential
customers are not deterred by too much reading. The KFC website uses well
thought out digital marketing

strategies
in order to provide potential customers with a seamless experience, to drive
them

through
the marketing funnel to gain sales, and to drive them away from competitors.