First we are an extension of the groups we

First of all, face negotiation can be applied
in the study of all types of interpersonal relationships and how it is
applicable across cultures. Then, the Socio-Cultural Tradition looks at the ways our understandings,
meanings, norms and rules are worked out interactively in communication. But, this
tradition is centered on the creation and enactment of social reality. So, from
our interaction with the community or social groups we are able to understand
the world, relate to and create reality. So far, in the realm of the
socio-cultural tradition it is believed that our identities are
constructed through social interaction because we are an extension of the
groups we belong to. 

Following that, the tradition suggests that
individuals are part of huge groups of society with high-sense of diversity.
Cultural, race, religion, language, etc which have unique rules, norms and
patterns on socialization. At the same time, the socio-cultural tradition looks
at the ways our understandings, meanings, norms and rules are worked
out interactively in communication. This tradition is centered on the creation
and enactment of social reality. From our interaction with the community or
social groups we are able to understand the world, relate to and create
reality. In the realm of the socio-cultural tradition it is believed that
our identities are constructed through social interaction because we are an
extension of the groups we belong to. 

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This tradition focuses on
patterns of interaction
between people rather than on individual characteristics or
mental models. From this point, researchers in this tradition want to
understand ways in which people collectively create
the realities of their social groups, organizations and cultures. Social structures and meanings are created
and maintained in social interaction, thus symbolic interactionism has been highly
influential in this tradition, which emphasizes the importance of participant
observation in the study of communication as a way of exploring social
relationships.

Furthermore, sociocultural tradition is social construction, which
investigates how human knowledge is constructed through social interaction. The
nature of the world, then, is less important than the language used to name,
discuss and orient to that world. Besides that, a third influence in the
sociocultural tradition of communication is sociolinguistics, or the study of language and
culture. Important in this tradition is that people use language differently in
different social and cultural groups. In additional, another influential
perspective within the sociocultural approach is ethnography, or the
observation of how actual social groups come to build meaning through their
linguistic and nonlinguistic behaviors.

Moreover, it is
important to understand the significance of face for an individual and how
important is it to maintain a face which in turn will reflect on to the others. People from a
collectivistic culture usually avoid or integrates the conflict while more individualistic
people dominates the conflict as to maintain an independent face in the society. Another factor
in negotiating face is status in the society which generates power. Besides, In
Collectivistic society, people are born into certain status quo and their
individuality is less concerned.

Following that,
in a more individualistic society, people earn their power to live in the
society. A part from this, from his childhood, the person lives in this
perspective created by the culture. The conflict styles differ with the culture
and through socializing, the individual tends to reflect the particular culture
while negotiating a conflict. In the end, there are two aspects in which the
conflict styles are classified. So far, people belonging to individualistic
culture tries to maintain a face so as to preserve one’s own face while in a
collectivism society, people maintains a face for the sake of the society.